13 Mar Appealing to the Millennial Workforce through Employee Training Videos
In today’s corporate environment, the Millennial population is now the largest labor force (surpassing the Gen X generation). As these younger employees pursue their career paths, they bring different priorities to the workplace including work/life balance, collaboration, social responsibility and communication styles. Tactics, such as employee training videos, must therefore adapt with this shift to stay competitive and engage this growing audience.
Video Trumps Text
Most employees seem to be more comfortable engaging with mobile employee training videos than reading about them in a printed handbook. Why? Video content resonates better with younger employees, and it’s proving to be successful with other generations as well.
Study after study tells us that people remember much more from visual images than from printed text. Apply that to your training programs and you’re more likely to get employees who use their new skills right away.
Employee Training Videos Increase Productivity
Humans are a visually-driven lot, especially Millennials. Videos offer interactive content that is easily digestible and can be accessed whenever and wherever needed. Besides being much less intimidating than a thick-bound manual, viewing an employee training video is just easier to access and much more appealing.
Rich, dynamic videos also offer employees a better chance of absorbing the message. And when the message resonates well, employees are more likely to engage in their job and increase productivity.
How to Use Employee Training Videos?
Businesses of any size use employee training videos for a wide variety of reasons, including to:
- Improve new hire onboarding process,
- Deliver company tours,
- Demonstrate how your product or service works,
- Provide coaching for new management,
- Offer on-the-go training for front-line employees,
- Deliver compliance training,
- Update workplace safety protocols,
- Share institutional knowledge and provide continuing education, or
- Boost onboarding and training for the sales team.
Your employees are a direct reflection of your business. Keep them engaged with continuous training and you’ll stand a better chance of retaining the individuals who keep your operations running smoothly day after day.
But to do this, your employee training videos need to be direct, brief and memorable.
Shamrock Communications Corporate Employee Training Videos
Your business is only as strong as the employees who bring it to life. Since your staff is one of the most valuable assets your brand can leverage to create quality customer experiences, training should be a serious priority.
Take your internal corporate messaging to another level with employee training videos that resonate with your audience. But before you jump in, it’s a good idea to have a strategy on how your corporate video will integrate into your overall training goals and workplace culture.
Trust in the experts at Shamrock Communications to help you strategize. Our professionals have worked with a variety of clients looking to expand their employee training through videos. For more information on our services, visit our services page and contact our team at 732-686-1140 with any questions today.
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