19 Jul Give Candidates a Peek Behind the Curtain with a Corporate Branding Video for Recruiting
The best corporate branding video is one that reflects and projects your brand or communicates a message in such a way that the audience engages with it. It’s a vibrant way to get across a complicated message in a captivating and easy-to-swallow format. Considering virtually no one really reads anymore (we skim content at best), there’s no better way to cover pages and pages of content than in an entertaining video that gives candidates a peek behind the company’s curtain.
Forget Traditional Methods
According to Cisco’s February 2015 Visual Networking Index forecasting, video will make up 80 percent of all Internet traffic by 2019, and 67 percent of that Internet traffic will be accessed via mobile devices. This means that it’s more important than ever for brands to show candidates why they should work for you instead of telling them. How? Showcase your brand through a recruiting video.
Gallup defines an employment brand as “the way your organization’s prospective applicants, candidates and employees perceive you as an employer.” And a corporate recruiting brand video is a great way to establish and strengthen your brand: emphasize company culture, highlight your mission statement and help candidates see what really matters through a truly unique perspective. It’s all about maximizing the candidate experience through the application process. Need proof?
According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video and receive a 34% greater application rate when they add video to their job postings. If done right, recruiting videos can be exciting and compelling to get you the exposure you’re looking for and capture the right talent.
Capture High Quality Talent
When you want to attract the best of the best to work for your company, it’s important that you build a desirable perception in the eyes of your potential candidates. This is where branding and recruiting videos come into play. Today, traditional approaches are simply not enough to maintain a competitive advantage… you have to take full advantage of all the multimedia outlets that are available. Namely: video.
Having a video that promotes your company’s best-selling features is a great way to attract high-quality talent and get applicants involved before they even apply for a job. Whether you’re a big-box brand or a small, start-up shop; a solid recruiting video is just as important (if not more) to your brand’s success as any other promotion. Plus, it gives potential recruits an insider-look on your company’s benefits and environment which adds transparency and authenticity (humanizing your brand).
Corporate Branding Video for Human Resources
Whether you’re looking to recruit new employees or train existing talent, videos are an integral asset for Human Resource professionals. Don’t lose quality applicants with less than quality corporate recruiting videos. At Shamrock Communications, we take your message and put it into a powerful visual format that will recruit the right talent through an engaging documentary-style corporate branding video. Contact us online or call 732-686-1140 for more information.