04 Oct Consistent Message Leads to Success!
A consistent visual message across multiple platforms increases impressions and results.Our Jeep Store digital ads are doing very well, and in fact in June we had a Moat Brand Score of 718…putting us in the top 5% of advertisers on all Gannett Digital Properties.These digital banners and interactive ads, combined with video pre-rolls and a coordinated cable commercial campaign are the keys to success.
The Right Commercial for the Right Platform
We’re producing a series of commercials for The Jeep Store each month, with a 30-second version and two 15-second versions that are trafficked on local cable, YouTube and Facebook. The 15-second versions are perfect as pre-roll video ads that run before news and feature videos on websites like APP.com.And trafficking two 15-second spots in a cable commercial position gives you added benefit and exposure.