08 Apr Corporate Training Films on a Diet – Say No to the Cheese
Three Important Elements To Keep Viewers Engaged
We’ve all seen tacky examples of corporate training films (gone wrong) from bad actors to sing-a-long safety slogans. And to the other extreme, some businesses think that because a training video or safety message is serious business, it has to be bland and boring. Neither could be further from the truth; in order to get the point across in your video, you don’t have to be ultra-corny (or dull). But you do have to be professional and memorable.
Cut Through The Noise
With the increase of videos and training done online today, it’s important to cut through the noise to be remembered. People are exposed to videos pretty much all day long. So, how can you set yourself apart? Create effective, professional corporate training films that keep your viewers engaged with these three quick tips:
Effective Messaging
Content should be presented in a way that is interesting and inspirational. No matter how mundane a message might initially seem, it can be promoted through a clever and creative video. You just need to think outside the box. The messaging, of course, should be relevant, but also motivating for the viewer so they pay attention. And remember, for the added benefit of exposure, consistent messaging is the key to success!
Visuals
Approximately 65% of us are visual learners which means they are going to remember more of what they read rather than what they hear. Exciting graphics and high-quality visual effects help to break the video up and offer natural transitions. Additionally, adding text will also increase the viewer’s interest, help to reinforce major points and clarify next steps. Make sure you use it to your full advantage.
Skilled Speaker
While your in-house expert may know a lot about their industry, they may not always be the best presenter for the content. Actors are casted to deliver a natural and compelling performance to strengthen the message and keep the audience’s attention. Additionally, think about the benefit of longevity when you use professional actors. Imagine if you used a manager in a corporate video that quit a month later – that instantly outdates your video and most likely makes it unusable.
Get the Message Across with Shamrock Communications Corporate Training Films
Unfortunately, crucial business time is being wasted on countless hours of training new and current employees. While employees need to be trained, smart business owners are considering other methods to train their employees efficiently. And, as you can see, they can do it without being tacky or getting too dry.
Here at Shamrock Communications, we work with dynamic clients looking to expand their digital outreach through corporate training films and create a presentation that conveys your company culture and messaging. We offer all the tools you need, it’s just how we roll. For more information on our services, visit our services page and contact our team with any questions today.
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