14 Dec Captivate. Educate. Convert. How to Improve Customer Conversion Rates with Explainer Videos
Considering the average visitor spends less than 15 seconds on a webpage, businesses today have very little time to make a strong first impression and convince customers to stick around and make a purchase. Unlike text, explainer videos are highly captivating and have the opportunity to engage and educate consumers about what you do and how you can help solve their problems.
So, while 15 seconds may not be long enough for a visitor to read through and understand these things, it’s more than enough time for you to visually get your message across through via a video. These facts are precisely why explainer videos should be a high priority in your marketing strategy.
Let’s look a little more in-depth at how online product explainer videos can improve customer conversion rates for business.
What Are Explainer Videos?
Explainer videos provide businesses with an effective way to clearly convey their value proposition to their online audience. And they work. As the most popular style of video for retailers last year, they are one of the best ways to communicate with and convince people to buy.
Check out this video we produced for Red Bank Chocolate Shoppe.
Whether you’re looking for a corporate branding commercial, staff training video or online instructional how-to video for your product, explainer videos typically share a few common traits:
Explainer videos are usually 30-120 seconds in length; short enough to keep the audience attention, yet long enough to allow the audience to understand. Your website audience is in a hurry. So, keep things short and sweet!
Online product explainer videos are not only more likely to be consumed entirely with more information retained, but they’re more likely to entertain…and impress. A little bit of humor can be a great way to keep people engaged. But it’s a balance.
You need to stay true to your brand’s vibe. Be professional, not stuffy. Add humor.
You get the idea. The more people find your video interesting, the more likely they are to share it with their friends and family.
Make a connection with customers. Frame a common problem your audience may experience and emphasize how you can help them solve their pain point(s). Whenever possible, show your product or service in action and outline solutions in detail. People like to envision themselves in the video.
What’s next? Do you want them to sign up for a demo? Call you? Or make a direct purchase? Whatever you choose, make sure that the next steps are clear and easy to follow. For example, if the CTA is to invite them to call you for more information, be sure that the phone number is prominently displayed. This way, if the interested customer is convinced enough about your product to take action, they don’t have to flip through more webpages and fumble around trying to find out how to call you.
Powerful Results with Explainer Videos by Shamrock Communications
Stats show that businesses who use video grow revenue 49% faster than non-video users. If your business is looking to boost conversion rates, explainer videos may be the secret weapon you’re looking for and Shamrock is here to help you bring your story to life.