08 Jun Lights, Camera…Provoke Action! Benefits of Online Video Commercials
Video is everywhere: TVs, laptops, desktops, tablets, smart phones. Video content can be found on any social media site from Facebook and YouTube to Twitter, Instagram and LinkedIn as well as websites and advertisement spots. It’s no secret that online video commercials have become a bigger and bigger part of a company’s inbound marketing strategies.
But video is so much more than strange cats and cute babies. The untapped channel of online video commercials is perfect for reaching clients: think lead generation, pipeline development, increased sales and major brand awareness.
Why are Online Video Commercials so Important?
Clearly, digital advertisements work. In fact, a whopping 85% of companies find success with video marketing. Check out more compelling stats to see for yourself:
- Online video now accounts for 50% of all mobile traffic!
- 65% of video viewers watch more than ¾ of a video.
- 78% of people watch videos online each week.
- 55% of people watch videos online every day.
- More than 80% of senior executives watch more online video today than they did a year ago.
- 75% of business executives watch work-related videos at least weekly.
- 59% of senior executives agree that if both text and video are available on the same topic (on the same page), they would prefer to watch the video.
- 81% feature their video on their brand website.
- 93% of marketers use video for online marketing, sales and communication
- Using the word video in an email subject line boosts open rates by 19%….
- And increases click-through rates by 65%…
- And reduces “unsubscribes” by 26%.
- Sites which include video have an average an extra two minutes’ view time compared to sites which don’t.
- 52% of marketing professionals worldwide name video as the type of content with the highest ROI.
What Makes a Online Video Commercials So Great?
This is the “Million Dollar Question” but the answer is so simple: A great commercial is memorable, creates an emotional response that immediately follows by a burning desire for your product or service.
Plus, research has found that watching videos helps viewers to retain 80% more information, while reading text articles only allows for a 20% retention rate. No doubt, the internet has definitely changed the way we think, read and recall. Grab your busy audience’s attention with strong, memorable video.
Types of Online Video Commercials
The possibilities are endless:
- Cable/Broadcast Commercials
- YouTube Ads
- Facebook and Instagram Video Ads
- Twitter Advertisements
- Your Website
- Trade Shows and Industry Events
Produce Impactful Online Video Commercials with Shamrock Communications
At Shamrock Communications, we produce highly impactful online video commercials that engage your audience and provoke action. Commercials so great that no one will want to switch apps when they’re playing on screen. We handle everything you need including pre-production concept development, scriptwriting and casting. But we don’t stop there!
We also handle all your post-production needs such as video and sound editing, animation and visual effects and music selection; orchestrating the entire process to insure success on any platform such as broadcast and cable commercials, website video, corporate communications, automobile advertising videos and more.
Reach more customers and build your brand through digital videos with Shamrock Communications. For more information on our services, visit our services page and contact our team with any questions today.