31 Jan Look Great On Camera: Small Business Video Tips
Visual marketing is hot. And we don’t mean your average hot…it’s holy wow, “this video has fire power” kinda hot. We’ve discussed the convincing benefits of a small business video before: brands who use video online will see more web traffic from search than non-video users and boost conversions by as much as 80 percent. It’s a powerful tool when it comes to educating buyers, establishing an emotional connection and ultimately, building a brand.
But there’s a catch.
You could post video after video, spending hours creating average content, but if you want to see top results from video, they need to be of good quality. If not, you could wind up with the complete opposite effect. It could be the difference between gaining a customer and losing one.
It’s kind of a big deal, especially when you think that 62 percent of consumers are more likely to have a negative perception of a brand and 23 percent are hesitant to purchase from that brand who has published a poor-quality video.
Above and Beyond: Small Business Video Quality Needs to Represent Your Brand
How can a business overcome these scary statistics? The first step is to ensure that all video marketing properly represents the professionalism and quality of your brand. One component of that entails how you sound, look and act on camera.
Aside from dressing professionally and presenting yourself in a way that represents your brand, there are a few things you can do to make delivering your message on film even more effective. Go above and beyond with these expert tips for looking your best in your next small business video:
The biggest tip is to try to relax. We realize this may be easier said than done, but it’s an important tip because being nervous can be evident on film. Focus on relaxing your body from your toes to your nose. Take a few deep breaths, slow down and give yourself a quick massage on your temples.
Sit or stand at an angle with tall posture. Focus on keeping your shoulders back, neck aligned and back straight. Good posture not only exudes professionalism, but will also help you appear taller (and thinner) on camera.
Choose clothing that is fitted to complement your body. If it’s too loose, you can appear sloppy and unkempt. Choose a solid colored wardrobe as patterns can be distracting and dating. Oxford cloth blue is always a great color for men. Avoid white shirts as they wash out your complexion, and tight patterns that moray or seem to move on screen.
Practice. Practice. And. Practice. Remove filler words – such as “um” or “like” – from your dialogue. This will help you appear more authoritative and professional. If you have access to a teleprompter, use it. But practice with it first. Be conversational-not stilted. You’re speaking to the camera as if it’s a friend or potential customer, not delivering a speech to an auditorium audience.
It can be challenging to be yourself on camera– especially if you’re not comfortable being on film. But a friendly smile and a relaxed composure will make your small business video much more engaging to your audience. A good producer or director will put you at ease, and help you magnify your emotions. There’s a tendency to think you’re smiling and pleasant, but often times the lens reduces those signs and expressions.
External factors, such as background and lighting, also play a big role in the finished product.
If you’re relying on natural lighting for your small business video, dawn and dusk are ideal times to film.
Position the sun behind the camera, not behind the subject you’re videotaping. Cloudy or overcast days are ideal for shooting video as there are no harsh shadows and colors really pop.
Artificial lighting should be shining on or toward you, not behind or over you, which can cause distracting shadows.
Creating a Small Business Video with Shamrock Communications
From concept to completion, the team at Shamrock Communications can help you create a quality small business video and maximize your results. We offer video production services such as HD Camera packages, remote ENG crews, teleprompter, makeup, and casting services. Because, the more professional your video, the more views, likes and shares and reach for your brand.
We’ve coached and worked with on-camera talent to bring out the best performance; providing direction and tips from years of experience.
For more information on our services, visit our services page and contact our team with any questions today.