15 Nov 3 Signs Your Marketing Efforts Aren’t Working Anymore…And Why You Need a Personalized Video Campaign
Over the years, digital marketing, online commercials and personalized video campaign efforts have exploded as valuable tools for businesses of all sizes to reach current customers and gain new ones. What used to work for a company just a few years ago (or even last year) probably isn’t generating the same results anymore. Marketing must be modernized to fit today’s digital age.
Here are three signs your current marketing efforts may not be working for you anymore…and why your business needs a personalized video campaign.
You’ve Fallen to Page 2
To say Google search results are highly competitive is an understatement. If you’ve noticed your Google search rankings have dropped, it might be time to integrate a personalized video campaign in your marketing strategy.
Ready to get an edge over other business competitors and boost search visibility in Google Search engine results (SERPs)? Stats show that your website is about 50x more likely to rank on Page One of Google search results if it includes a video.
But, uploading an old video probably isn’t going to work for you. Videos should identify with trending subject matters to stay on top of popular keywords and search terms and be of a consistent, professional quality to meet viewers’ high expectations.
You Feel Ignored
Traditional marketing efforts simply don’t work anymore. But thankfully, video advertisements differ from traditional marketing because they have the unique opportunity to form a much more connected relationship with an audience. They build an emotional connection by bringing your message to life.
But, since it seems everyone today is doing videos, it’s harder than ever to stand out in the crowd. That’s why it’s not enough to post an average video on YouTube and “call it a day.” To accomplish your engagement goals, a personalized video campaign must also educate and entertain so people will watch and be more likely to share on social.
Sales are Slowing
Videos are an accessible way to reach your audience through social media platforms and promote your product or service. Some stats show that those who view a company’s online video are almost 65% more likely to purchase their product or service.
In short, a personalized video campaign can help drive sales.
More than 3 out of 5 consumers will spend time watching a video that educates them about a product or service they plan to buy. Your customers are already looking for video to help them make an informed decision. Get ahead of the game to answer their questions before they even have a chance to ask.
Encourage customers to buy from your brand through easy-to-share videos that build trust, relationships and credibility. You may even snag a few customers from your competition!
Create a Personalized Video Campaign with Shamrock Communications
The level of importance and impact of company’s personalized video campaign is nothing to be ignored; it has quickly become one of the most effective ways to promote a brand. At Shamrock Communications, we know how to engage your customers through a personalized video campaign- it’s how we roll. For more information, visit our services page and contact the team at 732-686-1140 with any questions you might have.
Enjoy this video that distinguishes us from bad, average or boring video companies.
Not Your Average Video Guys: