17 Oct Take Advantage of New Digital Video Opportunities
Finishing Strong in 2017 with Digital Opportunities
It’s hard to believe summer is in the rear view mirror, and we’re now focused on finishing 2017 on a high. For businesses, that means looking ahead to next year, addressing needs and maybe even spending a budget surplus. At Shamrock, we’ve been busy on a variety of video production projects, creating video messages for Facebook campaigns, producing training videos, award profiles and cable commercials. As you plan ahead, consider using video across multiple platforms for website, social media, on-boarding and training. It’s the best way to deliver your message in a form that reaches today’s audience.
Taking Your Message to Facebook
Facebook is now a force in social media advertising. Are you taking advantage of posting videos and advertisements? We’ve been creating video content for companies big and small on Facebook, from Monmouth Park to ShopRite. It’s an effective way to target customers based on demographics that are important to you. And once your video content is created, you can use it on your website or an email newsletter. Here’s a sample.
Consistent Messaging Pays Dividends
The Jeep Store is taking a consistent approach to its’ monthly digital and cable advertising campaigns. Shamrock creates a new look each month based upon the Jeep Store and Chrysler’s campaign criteria, and then produces a wide variety of digital ads and 15 and 30 second cable commercials. You’ll see their ads online, on Facebook and cable television.
2017 Eagle Award Video Profiles Showcase Honorees
The New Jersey Alliance for Action honored a prestigious group of leaders from education, industry, labor, government and engineering fields at its annual Eagle Awards Dinner. The awards presentation utilizes video in several ways to insure its honorees, sponsors and guests are properly showcased. It’s all there on large HD screens, from the evenings opening video announcing the winners, to the Sponsor Billboards and taglines The honorees are featured in a video profile, blending their own words with visuals that tell their story, making for an entertaining and well produced presentation that moves along quickly. The Eagle Award winners also receive copies of their profiles to post on company websites and save as mementos.
How Can You Maximize Video Branding Efforts?
It ultimately comes down to your video branding strategy and how episodic content could (and should) fit in it. Consistency is an important consideration. But, in addition to a consistent delivery schedule, if you want to retain regular viewers, consistency of quality also matters.
At Shamrock Communications, we work with dynamic clients looking to expand their digital outreach; we offer all the tools you need to maximize quality video branding efforts, it’s just how we roll. For more information on our services, visit our services page and contact our team with any questions today.
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