18 Aug Online Video Advertising: Cue the B2B Benefits
Although much of online video advertising is associated with B2C marketing, it’s also a great opportunity for B2B companies. Besides, at the end of the day, it’s people who are making the buying decisions and video is a great way to get the message out.
Online Video Advertising for Web Search
It’s no secret that more and more B2B researchers are using the web to research before buying. In fact, according to the Demand Gen Report 2014 B2B Buyer Behavior Survey, 46% of business buyers start their research with a web search. And since video is more likely to appear on the first page of search results than standard text-based content, you can see why it’s important to include it as part of your content mix.
46% OF BUSINESS BUYERS START THEIR RESEARCH WITH A WEB SEARCH
Harness the Power of Online Video Advertising
Cisco predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014. That’s a lot of video to compete with. But fear not, B2B online video advertising is actually easier than for B2C because the audience is typically a smaller group of people. This allows businesses to create and promote videos targeted directly to other businesses. Quality over quantity.
Demand Metric conducted a market survey that revealed: 74% of B2B marketers reported that video now converts better than other types of content. So, while these videos may never go “viral,” as long as they’re reaching the right people whose businesses can benefit from your product or service, viral doesn’t really matter.
74% OF B2B MARKETERS REPORT THAT VIDEO CONVERTS BETTER THAN OTHER CONTENT
What does matter is that you invest in professional videos that are created with purpose and address the specific needs of your audience. They should be created to define the overall brand, humanize the company and increase brand awareness.
Other Ways to Use Online Video Advertising
As the Huffington Post puts it, “The best sellers are the ones that challenge customers to think differently and educate them as trusted advisors. Whitepapers, canned presentations, and customer case studies are helpful tools but nothing beats video when it comes to educating buyers and building an emotional connection. Video is the next best thing to being there in person, and it’s proving itself to be a powerful and highly accessible weapon throughout the selling process.”
VIDEO IS A POWERFUL WEAPON THROUGHOUT THE SELLING PROCESS
Online video advertising isn’t just for YouTube or website banner ads, it’s important to look for other creative ways to use your videos and “get the most bang for your buck.” They can be used internally as part of meetings by your sales staff or sent via email newsletter as part of the sales process. Also consider using them for target marketing on Facebook.
Savvy B2B Marketers Use Online Video Advertising
With video being a wise investment for businesses, it’s no shock that savvy business owners are looking for the perfect video company in NJ to produce their online video advertising campaigns. And the professionals at Shamrock Communications are here to help businesses achieve a professionally-made video that will stand out from the crowd; call us at 732-686-1140 to learn more.