17 Oct Get on Santa’s Good List: Promote Your Business with Holiday Video Marketing
‘Tis the season to start thinking about holiday video marketing! We know, it’s only October and we just got our first pumpkin spice latte, but the winter holidays are right around the corner…which means shopping season. It’s OK, feel free to keep your pumpkins out for now, but when it comes down to your video production needs, you don’t have as much time as you might think.
Brand and retail video views grew 42% last year. No doubt your audience is growing…and watching.
Retail Wrap-Up: The Importance of Holiday Video Marketing
The holiday season (between November and December) makes up around 20-40% of retailers’ annual sales. And thanks to advances in technology and mobile capacity, every year results in faster and easier ways to research products and shop.
Mobile video views grew 200% on Black Friday and Cyber Monday last year. Plan your holiday video marketing strategies now, it’s too big of an opportunity to procrastinate.
Holiday videos are an important tool for any company’s marketing strategy. They’re useful to connect with current clients to remind them about your product or service as well as attract new prospects in a way that reveals your company’s values and brand personality.
15-30-second-long e-commerce videos captures the highest completion rates last year with 75% of viewers finishing them. Shorter is better for product-related videos.
And remember to publish your video early enough so it can capture your audience in time. Many customers are already researching products and some have already even begun their holiday shopping.
When shoppers view an online video promoting a product, they’re almost two times more likely to purchase it. E-commerce videos undoubtedly impact sales, put them on as many product pages as possible.
From our Family to Yours: Power of Authenticity
Here at Shamrock Communications, we’re big fans of a good holiday video. But the video needs to be truly authentic and connect directly with your audience. Allow it to help you stand out from all the holiday noise and spread goodwill and cheer (instead of pushing sales).
During this joyful (yet at times, overwhelming) time of year, your customers have a lot of choices; making sure that your brand stands out from the others can be a difficult task. But with the right digital advertising and online videos, you can attract the attention your company deserves; a great way to ring in the 2017 New Year!
Oh, and don’t forget to distribute your videos among your social media accounts to reach an even wider audience – ‘tis the season for sharing after all!
Make the Most of Holiday Video Marketing with Shamrock Communications
Broadcast and cable commercials as well as website videos can help brands get a head start on the holiday shopping season. The professionals at Shamrock Communications are here to help businesses achieve a professionally-made video that will stand out from the crowd and spread some holiday cheer; contact us at 732-686-1140 to learn more.