21 Sep Maximizing Search Engine Optimization for Promotional Videos
Part of your business’ online video success is directly impacted by search engine results and YouTube rankings. Stats show that about one-third of video views are driven by search- with Google being the leading search engine and YouTube, second. Still considered one of the most popular social networks, YouTube reaches more 18-49-year-olds than any cable network in the U.S. So how do brands get their promo videos in front of those customers? The secret to maximizing YouTube presence and search engine optimization for promotional videos starts with “satisfying the searcher.”
Satisfy the Searcher with Quality Promotional Videos
Videos take content marketing to an entirely new level. Rather than just showing customers an image of your product, you can demonstrate exactly how your product or service can directly benefit them. This level of engagement helps to build trust between customer and brand, ultimately improving your reputation.
24% of consumers say they consider video to be the most
trustworthy source of branded content.
Of course, simply creating an account for YouTube and posting a few clips here and there won’t be enough to affect your bottom line. You need to reach as many relevant viewers as possible… and keep them watching. Google knows how much people are watching; it uses this “watch time” stat (among others) to rate the relevancy of videos. Satisfy the searcher and you’ll have a better chance sustaining a higher ranking.
147 million Americans watch video on the internet, according to Nielson.
Make sure your YouTube advert is view-worthy and captivating so your audience watch the whole duration. YouTube users are not necessarily there to learn about a brand; they want to watch something they can relate to. They’re looking for videos that elicit an emotional response as well as those that teach. So, skip the boring details, this channel is for making bold, memorable statements that grab attention and hold on tight.
90% of consumers say that seeing a high-quality video about a
product or service is helpful in their decision-making process.
Addresses customer’s needs, and they’ll be more likely to engage with your content, reference it, share it on social media or even embed it on their own website. All of which will help you on maximize search engine optimization and increase your reach.
According to a study by Usurv, consumers are 39% more likely to share, 36% more likely to comment on and 56% more likely to ‘like’ an online video than they are a text article.
Make them Searchable with Tagging
Proper VSEO (video SEO) requires some thought. Be smart with the title, descriptions and keywords of your promotional video; there’s a science to it. Choose strong, targeted, long-tail keyword phrases; the more tags you have, the more chances you’ll get eyes on your video.
Your customers are using specific terms in their searches, such as the words “video” and “how to” in their quest to find results, so take advantage of that and you’ll give your content an extra SEO boost. And to really optimize a search, choose a narrowed-down phrase that answer the question, “What are people searching to find videos similar to mine?”
75% of executives watch work-related videos at least once a week and 59% of senior execs prefer video content over text.
Take it a step further and post the text transcription of your audio as well. This will not only make it easier for customers to use your information but also easier for search engine spiders to find your video.
Video SEO is constantly updating “best practices” to make your video easier for search engines to crawl and convince the algorithms that yours is the most relevant choice to a search query. And since Google places much more weight on sites that contain videos (2-3 times as much, actually), investing in quality promotional videos is a must. Don’t miss out on this opportunity to get in front of the right audience just because it wasn’t tagged correctly.
Empower Your Brand with Search Engine Optimization for Promotional Videos
Depending on you the product or service you want to showcase online, you have a lot of options to choose from for your promotional video. To get the ideas flowing, here are a few ideas:
- YouTube adverts
- Product Videos
- Anniversary Celebration Videos
- How-To Videos
- Culture Videos
- Any video that answers a common question about your industry
Additionally, you have so many opportunities to showcase your promotional video or online commercial, including your company website, YouTube Channels, Brightcove, Facebook, Vimeo, LinkedIn, etc. From concept to completion, the team at Shamrock Communications can help you distribute your message across multiple platforms and maximize your results.