It’s no surprise that e-commerce businesses and online shopping rates are on the rise; in fact, studies predict shopping to increase by as much as 45% this year. In order to stay ahead of the game (and ahead of the competition), businesses need to stand out from the crowd. One of the most successful ways to gain a strong competitive advantage is by enhancing the customer’s digital shopping experience through the use of online product videos.
No amount of traditional text can convey your story at the same intensity as a dynamic video can… and if a picture is worth a thousand words then…
No doubt, videos are one of the most engaging forms of content marketing available for online brands today. Research tell us that ninety percent of people learn best by what they see and what they hear; only 10% learn better by reading. They are essential to bring products to life, educate consumers, answer common shopper questions (before they’re even asked), and make a positive impact on the customer’s overall shopping experience.
In a physical store, customers have access to knowledgeable and engaging sales staff who are there to bring products to life, give the brand a personality and literally connect customers with the products. In order to achieve that same kind of positive and entertaining shopping experience, online product videos can be created to seamlessly benefit both consumers and retailers.
And as a bonus, when customers have a positive experience with your brand, they’re more likely to share it with their friends (hello, referrals!) on social media sites like Facebook.
The more they share…. the more you sell. Which brings us to…
When someone visits an ecommerce site, the ultimate goal is to persuade them to make a purchase and convert them to become a loyal customer. To do this, you need to establish trust.
Through the use of easy-to-digest product presentation videos, simple how-to videos and entertaining demo videos, customers have a unique opportunity to peek behind the scenes and experience the product before they buy. No matter what angle you choose for your online product videos, businesses can build trust by helping customers feel comfortable and confident in their purchasing decisions. Need proof?
Whether you’re creating client testimonials, online like the one we produced for Make-A-Wish, we offer all the tools you need to make a great first impression. At Shamrock Communications, we know how to engage your customers- it’s just how we roll. For more information on our services, visit our services page and contact our team at 732-686-1140 with any questions today.