WINTER 2010 NEWSLETTER

Never before has video been so important across so many platforms. Whether it’s broadcast, cable, internet, website or even your iPhone, sharing your message via video is crucial to succeed in today’s digital world. Combining effective messaging with high quality production standards, Shamrock is positioned to deliver your story across multiple media and social networking platforms. Trust award-winning professionals to represent your company, your brand and your image. For our latest digital production tips click here.

VNACJ
The Visiting Nurse Association of Central Jersey is expanding its reach in the state of New Jersey and Shamrock Communications is helping them get the word out. Through an overview video and a series of HD commercials on areas of care such as Diabetes Management, Hospice, Rehabilitation Therapy and Cardiac Care, Shamrock assisted in a campaign that reaches across cable television, website, radio and DVD applications. It’s an example of a video production with multiple applications across a wide range of media channels. www.vnacj.org

High Point Auto Insurance
If there’s a story to tell on the High Point Auto Insurance website, Shamrock produced it for this leading New Jersey insurance provider. Segments included messages from Chairman and CEO Gerry Wilson, President and COO Jim Tignanelli, VP of Marketing and Distribution Marc Buro and others. Topics included the company mission, the buying experience, customer service and special programs in addition to testimonials from customers and a career segment on joining the company. Proof that insurance can be interesting and video can provide powerful sales and marketing support. www.highpointins.com

Coldwell Banker On Location
When you’re launching a new channel on YouTube, you need a high end video trailer to get people’s attention. So, Coldwell Banker Real Estate commissioned Shamrock to create a high energy piece that introduced their “On Location” channel that’s all about real estate. With Buyer and Seller videos, agent information, community profiles, education and listings, it’s a “must bookmark” site for your real estate needs. This approach is just one of many that allow Coldwell Banker to continue their leadership position. www.youtube.com/coldwellbanker

The Money Store
Mazzato Advertising & Marketing Group contracted Shamrock to cast, shoot, and edit a High Definition commercial spot for “The Money Store”. Services included shooting a green screen segment and news anchor segments utilizing Shamrock’s Studio Set. Post services included the creation of custom graphics and animations plus editing for the :60 commercial spot. This high energy commercial reinforces the Money Store’s commitment to assist homeowners refinancing or purchasing a home.

Monmouth University Honors Jim Nantz
CBS Sports lead announcer Jim Nantz enjoyed a homecoming as the Colts Neck resident was honored with the Monmouth University Award for Communications Excellence (MACE). Pat Scanlon hosted the event, the first ever at the new Multipurpose Athletic Center, including the interview session and award presentation. The event was a major fundraiser for Monmouth University’s Communications Department.




NJBFAA Awards Symposium
Beverly Lynch and Associates decided to take the NJ Burglar and Fire Alarm Association (NJBFAA) Annual Symposium in Atlantic City up a notch with video presentations on the group’s annual report and award winners. Shamrock handled all production elements for these videos including graphic animations, editing and voice-over record for the multi-screen presentation. The event took place at the Tropicana Resort, Atlantic City, NJ.



WELCOME TO NEW CLIENTS
Welcome new clients : Wilentz, Goldman & Spitzer, Beverly Lynch & Associates, L3 Fuzing & Ordnance Systems, Dittman Incentive Marketing, Spitball Advertising & Creative Shop, Mazzato Advertising & Marketing Group. We appreciate your business!